Winning the Business

#ProudToBeAPMP: Member Recruitment Campaign a Success

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APMP members rallied together to help non-members find their tribe and join the leading organization for proposal management professionals. Last October, APMP launched its “15 for 12” recruitment campaign, which offered new members 15 months of membership for the cost of 12. Individual APMP members as well as entire chapters got involved in promoting the benefits of the association, referring those in their network to join. APMP Approved Training Organizations participated as well: CSK, Shipley, Sixfold and Strategic Proposals.

“As APMP marches toward 10,000 members, we’ll remember this innovative membership campaign in 2019,” says APMP CEO Rick Harris. “It worked
because we had individual members, chapters, corporate and board members all working to introduce new professionals to this great industry and association. Everyone was all in.”

Here are the results of the campaign, including highlights and members who received prizes for their efforts.


  • Total new members (recruited Oct. 1–31): 341
  • Number of chapters that gained new members: 27 of 28
  • Number of members who referred at least one person: 66
  • Number of members who referred multiple people: 7


Top three chapters

  1. Pacific Northwest
  2. ANZ
  3. Nor’easters

These chapters (based on percentage growth and not the quantity of new members) will each receive two Foundation-level certifications and two event registrations to distribute to their members as prizes for their own contests, youth scholarships, etc.

Grand prize winner (individual): Kate Popp, Nor’easters

Referrers received an entry into a grand prize raffle drawing for each new member referred. Prize includes one registration to attend BPC 2020 or BPC Europe or an APMP chapter symposium; a Foundation-level certification fee; and $1,000.

Top chapter referrers

Felix Becker, ANZ
Thilinie Horne, APMP UK
Jeanmarie Toler, California
Ginny Carson, Carolinas
Chris Werther, Chesapeake
Travis Wilson, Colorado
Christoph Blaser, DACH
Bethany Burton, Florida Sunshine
Chloe Degen, Georgia Chattahoochee
Don W. Chapman, Greater Midwest
Amber Williams, Liberty
Karen Sossaman, Lone Star
Daniel Pepin, Maple Leaf
Yasaman Sadeghipour, NCA
Marly Theunisse, Netherlands
Maret Freeman, Nor’easters
Sheri Waldbauer, Pacific Northwest
Sandra Kerrigan, Rhythm & Harmony
Elouize Strydom, South Africa
Vickie Gumbleton, Tidewater

These individuals were the top referrer from their chapter and receive a prize of $500.


Top three chapters (based on number growth)

  1. APMP UK: 55
  2. National Capital Area: 25
  3. ANZ: 20

Top referrers

  1. Felix Becker, ANZ: 6
  2. Maret Freeman, Nor’easters: 5
  3. Don W. Chapman, Greater Midwest: 4
  4. Katie Faulkner, APMP UK: 3
  5. Barbara Yearsley, Liberty: 2
  6. Jeanmarie Toler, California: 2
  7. Kate Popp, Nor’easters: 2

APMP congratulates each member and thanks everyone who participated in helping to foster community among the industry.

If you have any questions about this campaign, contact Peter Frank, CF APMP, APMP’s senior director of operations and membership.