Winning the Business

New Partnership Builds Expertise Across Bids, Proposals, and Professional Sales

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The Association of Proposal Management Professionals (APMP®) announced today it signed a Memorandum of Understanding with The Association of Professional Sales (APS) to create a new alliance between bid, proposals, sales, and business development professionals in work winning.  The partnership is specifically designed to broaden members’ access to a wide range of bid, proposal, and sales-related skills and professional knowledge.

The partnership between APMP and APS offers an important bridge between bid management and sales, crucial to closing a deal in Business-to-Business and Business-to-Government transactions.

APMP, with its international headquarters in the US and with more than 9,200 members in 74 countries worldwide is the global authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations.

The APS, with its international headquarters in the UK, offers a network of skilled sales professionals, qualifications, and professional development. Together, the two organizations offer a wide range of important selling skills, contacts, knowledge and career planning.

“This is the first time in years that APMP has partnered with another Association.  It makes sense due to APMP’s commitment to fully engage adjacent roles in our industry and it is one of the top four objectives of our Strategic Plan,” said Rick Harris, Chief Executive Officer of APMP. “The partnership also underscores the need for sales and business development professionals to be fully integrated into the work-winning process,” he added.

Ginny Carson, Chair of APMP, said, “In any organization, a close connection between the sales and bid and proposal management functions can be the foundation to achieve better win rates, develop more successful strategies and reach clearer and more informed decisions along the sales pipeline. We want our work with the APS to successfully equip members from both associations and help them build a strong bridge between their sales and bid management functions that will lead to more wins.”

Andy Hough, Founder, and Co-CEO of the APS said: “The opportunity to be working with APMP is great news for sales professionals who belong to the APS.

“We want to be the umbrella organization for the overall sales profession and to work with expert organizations like the APMP to draw on their knowledge and network to serve the specialist area for sales.

“An analogy might be with the Oneworld Alliance of international airline companies whose partnership provides a seamless, reliable service to passengers. In this case, our association is giving professional salespeople the network to be the best across a broad range of sales-related professions.

“As we grow our membership, we also grow the memberships organizations that work with us, adding more value to our members while giving them access to a network of specialist organizations to help them win deals, develop their careers, and build on their skills and knowledge.”

About APMP

APMP is a 30-year-old not-for-profit organization based in the US. It currently has more than 9,200 members serving the bid, proposal, capture, business development, and sales communities.

APMP has 29 chapters globally, with its headquarters in Washington, DC.  Approximately 4,900 APMP members are in the US, 2,200 in the UK, and the remaining members are located in different countries around the world.

About the APS

The Association of Professional Sales is the leading authority for salespeople in the UK, building standards, trust, and education. The association is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders, and academics to establish sales apprenticeships up to degree and master’s level.

The APS is also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

The APS has its headquarters in the UK with international hubs in Singapore for the Asia Pacific region and Senegal for Africa.

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