The cardinal sin in proposal writing is not writing for your customer. You could have the best solution in the world, but if all you’re doing in your proposal is Read more

We all know that graphics are important in proposals. They are a vital assist in conveying and spotlighting complex information, and enhancing your customers’ perception of your brand. But graphics Read more

In today’s data-driven world, storytelling has transformed by integrating data and visualizations. Data-driven writing combines the analytical power of data with the emotive impact of narratives and the clarity of Read more

According to the APMP Body of Knowledge, Competitive Price To Win (cPTW) is “the process for assessing how competitors will offer solutions to meet customer requirements”. It involves looking externally Read more