With many transitioning to the bid and proposal industry from a journalistic background, emphasis is often placed on responses that espouse creative, engaging and conversational writing using short, sharp sentences. Read more

Customer-centric communication uses strategic messaging to support compliant and responsive narratives. In the RFP process, customer-focused messaging takes many forms but should, at least, take account of a customer’s needs Read more

Writing a good social value response is not an exact science, as each client and each opportunity is unique. Based on my experience of writing and improving social value bid Read more

More to the point, absolutely nobody reads proposals unless the words are properly punctuated by infographics, project shots, and cunningly structured white space. That’s a statistical fact, right? Well, let’s Read more